We had this great slow-motion clip from the first game of the Conference USA Championship. The clips was nearly 1:30 in total length, so we couldn't use it as a .gif, but we still wanted to do something with it. I thought this was the best way to make a powerful, emotional appeal about the upcoming winners' bracket game on social media.

As powerful as the clip is (with the range of emotions in the dugout), it was amplified even more when one of our players walks across the screen. It was the same player who had just had a 5 for 5 game with a homer at the plate to push us into the winners' bracket.